This post first appeared on LinkedIn on 1 June 2026.
I told the story of Rat – a character I return to for good reason. Rat is sitting on the fence, briefcase in hand, looking out.
In front of her: a landscape full of possibilities. Wind turbines, solar panels, biogas facilities, reformers, plasma technology units, hydrogen trucks. All combinable. All complex.
Behind her: her company. And the questions keeping her up at night.
You might know that feeling.
The Three Questions That Actually Matter
- Could hydrogen actually be viable for my business?
Not every sector stands to benefit equally from hydrogen. Some applications are economically sound today – others are not yet. Before you invest money in studies or supplier quotes, I’ll give you an initial, honest assessment. No frills.
- Which combination of technologies fits my situation?
On-site production or purchased supply? Electrolysis, reforming, plasma technology – or trucked-in hydrogen? Bio-CH₄ as feedstock? The best solution is often a mix. I show you what is technically and economically feasible – and what is not.
- How do I structure financing and funding?
Many projects don’t fail because of the technology. They fail because of the strategy that comes before it: funding programmes missed, application logic underestimated, own contribution poorly planned. I help you get this right from the start.
Why Me?
25 years of H₂ practice. 23 completed projects. Average funding secured: €1.2M per project. Not a single one failed.
I advise independently – without ties to any technology provider. Which provider fits best is something we work out together, when the time comes.
If these questions sound familiar – reach out. A first conversation costs nothing, takes 45 minutes, and brings clarity: whether hydrogen is a viable option for you, and what sensible next steps might look like.