This post first appeared on LinkedIn on 18 June 2026. Do you remember Rat, the clever and strategic managing director? And Dog, the expert on hydrogen and sustainability? Last week, my phone rang. On the other end: Rat. “Michael,” Rat began, “we’ve been thinking about this H₂ project… but the next steps aren’t clear. Is […]
How can you actually tell if an initial meeting is going really well? Read More »
This post first appeared on LinkedIn on 1 June 2026. Have you spoken to hydrogen consultants? Received various recommendations – each with good reasons? And yet still no answer to your pressing questions? You’re still sitting on the fence, like Rat. Clever, yet at a loss. Gazing out at the landscape. Lots of loose ends,
This post first appeared on LinkedIn on 1 June 2026. I told the story of Rat – a character I return to for good reason. Rat is sitting on the fence, briefcase in hand, looking out. In front of her: a landscape full of possibilities. Wind turbines, solar panels, biogas facilities, reformers, plasma technology units,
You’re Standing at the Fence – Hydrogen for Your Business: Three Questions That Matter Read More »
This post was published on 3 June 2026 on LinkedIn. Toad looked through a knothole. Rat climbed up onto the tree stump. Both were dealing with the same topic – yet they saw entirely different worlds. Is hydrogen a topic that keeps you up at night?You’re not sure whether it’s a real option for your
This post first appeared on LinkedIn on 1 June 2026. Today, a story. Rat and Toad walked together along the road.They were friends – but agreed on very little. They talked about hydrogen. Toad huffed: “Inefficient. Too expensive. Too precious for most. Electricity is the answer – and electricity alone.” Rat nodded politely. He knew
Rat, Toad and the bigger picture – hydrogen in a fossil-free world Read More »
