Episode 10 of the WHySE Creatures Stories This post first appeared on LinkedIn on 2 July 2026. Technically brilliant – yet the project is on the brink of collapse! How could that happen?? Dog is familiar with situations like this. A major H₂ project. A budget running into millions. Brilliant minds. And yet it had
Episode 9 of WHySE Creatures Stories This post first appeared on LinkedIn on 29. June 2026 “Why am I only finding this out now?” Rat stopped in the middle of the path. She wants to use hydrogen – and had just learnt that, from 2027, she’ll have to provide certified proof of its use. They
Episode 8 of WHySE Creatures Stories This post first appeared on LinkedIn on 29 June 2026. Monday? No problem. I’ve brought some reinforcements with me. Twelve of them, to be precise. A lawyer who never wastes a single word.An investor for whom returns and impact are equally important.A perfectionist for whom audit-proof documentation is paramount.An
Episode 7 of WHySE Creatures Stories This post first appeared on LinkedIn on 25 June 2026. I’m Dog – and what that has to do with WHySE. Admittedly, not everyone gets to choose their own creature. Even so – Dog suits me. Loyal. Experienced. Always by my side. Listens before speaking. Comes back, even when
Episode 6 of WHySE Creatures Stories This post first appeared on LinkedIn on 23 June 2026. Do you already know Snake? You already know Rat and Dog. Today, a new creature joins – fresh from Brussels and the EU Sustainable Energy Week. Snake is a lawyer. An expert in German and European energy law. And
Episode 6: What Snake can report from EUSEW 2026 Read More »
Episode 5 of WHySE Creatures Stories This post first appeared on LinkedIn on 18 June 2026. Do you remember Rat, the clever and strategic managing director? And Dog, the expert on hydrogen and sustainability? Last week, my phone rang. On the other end: Rat. “Michael,” Rat began, “we’ve been thinking about this H₂ project… but
Episode 5: How can you actually tell if an initial meeting is going really well? Read More »
Episode 4 of WHySE Creatures Stories This post first appeared on LinkedIn on 1 June 2026. Have you spoken to hydrogen consultants? Received various recommendations – each with good reasons? And yet still no answer to your pressing questions? You’re still sitting on the fence, like Rat. Clever, yet at a loss. Gazing out at
Episode 4: Rat and Dog: Hydrogen Advisory with Clarity Read More »
Episode 3 of WHySE Creatures Stories This post first appeared on LinkedIn on 1 June 2026. I told the story of Rat – a character I return to for good reason. Rat is sitting on the fence, briefcase in hand, looking out. In front of her: a landscape full of possibilities. Wind turbines, solar panels,
Episode 3: You at the Fence – 3 Hydrogen Questions That Matter Read More »
Episode 2 of WHySE Creatures Stories This post was published on 3 June 2026 on LinkedIn. Toad looked through a knothole. Rat climbed up onto the tree stump. Both were dealing with the same topic – yet they saw entirely different worlds. Is hydrogen a topic that keeps you up at night?You’re not sure whether
Episode 2: Do you remember my story about Rat and Toad? Read More »
Episode 1 of WHySE Creatures Stories This post first appeared on LinkedIn on 1 June 2026. Today, a story. Rat and Toad walked together along the road.They were friends – but agreed on very little. They talked about hydrogen. Toad huffed: “Inefficient. Too expensive. Too precious for most. Electricity is the answer – and electricity
